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The Challenge
The challenge BOT faced was two-fold: security and digital payment integration.
On the security front, BOT ran into issues when it offered only PayPal as a digital payment method during its early days, which was prone to security and fraud issues then.
As such, BOT recognised the need to expand the scope of its digital payment methods. It was also aware that the countries it served had their own unique local payment methods – Malaysia, for one, has over 50 digital wallets. Add on the fact that many people did not own credit cards in Malaysia and Thailand, and it was clear that BOT needed to cater to everyone in the countries it operated in.
BOT needed the following:
- Ensure that its digital payment system was secure
- Consolidate and integrate a wider range of digital payment methods on its website
